Android still leads in U.S. but the gap has decreased
Posted by: Tim Tibbetts on 07/08/2013 07:50 AM
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While smartphone sales overall have remained relatively stable in the 3 months ending May 2013, compared to the same period last year, iOS has grown, with a 3.5% increase during that time.
Through the 3 month period ending May 2013, Android continues to lead smartphone sales at 52%. Close behind is iOS with 41.9% of sales. Windows remains in third with 4.6% of sales, up 0.9% versus the same period last year.
Little movement is seen within the carriers, with Verizon leading smartphone sales at 34.6%, AT&T in second (29%), and Sprint in third (12.7%). Most notably, T-Mobile remains in fourth place with 10.1% of smartphone sales, down 3.4% versus the 3 months ending May 2012.
The data is derived from Kantar Worldpanel ComTech USA’s consumer panel, which is the largest continuous consumer research mobile phone panel of its kind in the world, conducting more than 240,000 interviews per year in the U.S. alone. ComTech tracks mobile phone behavior and the customer journey, including purchasing of phones, mobile phone bills/airtime, and source of purchase and phone usage. This data is exclusively focused on the sales within this 3 month period rather than market share figures. Sales shares exemplify more forward focused trends and should represent the market share for these brands in future.
Through the 3 month period ending May 2013, Android continues to lead smartphone sales at 52%. Close behind is iOS with 41.9% of sales. Windows remains in third with 4.6% of sales, up 0.9% versus the same period last year.
Little movement is seen within the carriers, with Verizon leading smartphone sales at 34.6%, AT&T in second (29%), and Sprint in third (12.7%). Most notably, T-Mobile remains in fourth place with 10.1% of smartphone sales, down 3.4% versus the 3 months ending May 2012.
The data is derived from Kantar Worldpanel ComTech USA’s consumer panel, which is the largest continuous consumer research mobile phone panel of its kind in the world, conducting more than 240,000 interviews per year in the U.S. alone. ComTech tracks mobile phone behavior and the customer journey, including purchasing of phones, mobile phone bills/airtime, and source of purchase and phone usage. This data is exclusively focused on the sales within this 3 month period rather than market share figures. Sales shares exemplify more forward focused trends and should represent the market share for these brands in future.
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