The world’s biggest brands are worth hundreds of billions of dollars - and this year’s list of the 100 most valuable comes in at an astonishing $2.6 trillion, according to Millward Brown Optimor, which produces the annual BrandZ list.

Apple maintains its top slot in the rankings this year because of the strength of its brand, with a value of $185.1bn. However, its rate of growth has slowed by 95 per cent due to a slip in stock price and negative investor sentiment.

“Its brand value only increased by 1 per cent this year but it still holds the record for the most valuable brand. And it leads by a long way. The next brand in the ranking, Google, is worth $113.7bn [reversing a 3 per cent decline last year to a 5 per cent gain] so Apple is $71.4bn ahead - nearly the value of Coca-Cola, which just shows how strong, powerful and meaningful that brand is,” explains Walshe.

Your top 10 are:

1 Apple 185,071
2 Google 113,669
3 IBM 112,536
4 McDonald’s 90,256
5 Coca-Cola 78,415
6 AT&T 75,507
7 Microsoft 69,814
8 Marlboro 69,383
9 Visa 56,060
10 China Mobile 55,368