Apple's shares were down almost percent at $465.55 in early trading on Wednesday, just one day after it unveiled the 5S, a high-end iPhone with a fingerprint scanner as well as the new, cheaper 5C model.

Either way, this is one time Apple’s stock is a gamble. If you listen to analysts, you could go either way. We still lack an Apple TV or new iPad announcements and that could change the game some, depending on how iOS 7 is received.



I have recently come to believe that the tablet market is due to level out since most people have one, they are mostly toys and cost $3-500 to upgrade getting little new for that price. It mirrors the PC market which also got to the point where upgrading simply wasn’t worth it. I went shopping last night myself. I currently own a Galaxy Tab 2 and looked at the Galaxy Tab 3 and iPad with Retina display. I wanted one, I could afford one; I just didn’t see the point of blowing the money on one. Of course, phones are different. Many upgrade every year and the phone market could easily determine how well a company like Apple fares.

Septmeber 18th, IMHO, is the day to watch Apple stock. Does their fanbase show up to buy the new iPhone?

More on the new phones in this story.