The company is laying off about 100 employees in the US and restructuring its advertising sales team. President Greg Coleman is moving into an advisory role, and there are editorial and business cuts in the UK.

In an email to staff, BuzzFeed CEO Jonah Peretti said Greg Coleman, a veteran advertising executive, and BuzzFeed's president, is transitioning to an advisory role. The cuts in the US, which come from the business operation, reflect about 8% of staff.

BuzzFeed News Editor-in-Chief Ben Smith said in an email to staff that the US news team was not directly affected.

"As our strategy evolves, we need to evolve our organization, too — particularly our Business team, which was built to support direct-sold advertising but will need to bring in different, more diverse expertise to support these new lines of business," Peretti said in the email. "Unfortunately, this means we have to say goodbye to some talented colleagues whose work has helped us tremendously."

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