California school district hires firm to monitor students social media
Posted by: Jon Ben-Mayor on 09/14/2013 09:55 AM [ Comments ]
I guess the fact that a school district in Los Angeles, CA., has hired a firm to monitor the social media of middle and high school students with the goal of finding threats of possible violence, drug use and suicidal threats really isn't that surprising considering the rampant covert surveillance that goes on these days.
CNN reports that the district in Glendale, California, is paying $40,500 to a firm to monitor and report on 14,000 middle and high school students' posts on Twitter, Facebook and other social media for one year.
Though critics liken the monitoring to government stalking, school officials and their contractor say the purpose is student safety.
As classes began this fall, the district awarded the contract after it earlier paid the firm, Geo Listening, $5,000 last spring to conduct a pilot project monitoring 9,000 students at three high schools and a middle school. Among the results was a successful intervention with a student "who was speaking of ending his life" on his social media, said Chris Frydrych, CEO of the firm.
That intervention was significant because two students in the district committed suicide the past two years, said Superintendent Richard Sheehan. The suicides occurred at a time when California has reduced mental health services in schools, Sheehan said.
"We were able to save a life," Sheehan said, adding the two recent suicides weren't outside the norm for school districts. "It's just another avenue to open up a dialogue with parents about safety.
Frydrych's firm scours the social media postings of Glendale students aged 13 and older -- the age at which parental permission isn't required for the school's contracted monitoring -- and sends a daily report to principals on which students' comments could be causes for concern, Frydrych said.
The company won't disclose its methods and practices in gathering the students' messages, but it does use key words in its searches. The firm also didn't disclose how it confirms the youths are indeed students of the district.
To do the work, Frydrych employs no more than 10 full-time staffers -- as well as "a larger portion" of contract workers across the globe who labor a maximum of four hours a day because "the content they read is so dark and heavy," Frydrych said.
"It's mostly kids hanging onto a thread of life," Frydrych said, "and they're posting to people also hanging on to a thread."
He declined to disclose how many school campuses have retained his firm, founded this past January in Hermosa Beach, California. Frydrych has been providing technology services to school districts the past 10 years.
Frydrych's team will be able to spot whether the student or a classmate posts a public message about that activity -- with a message stating, for example, "can't believe a kid is getting high in geography right now, sucking on their vape," Frydrych said.
What school officials do with the daily findings of Geo Listening is up the district, Frydrych said.
"Honestly, we're not spying on kids. Can we focus back on the problem: The problem is we're not listening effectively," Frydrych said. "And we're shifting that."
Photo by Ludovic F. Rembert of Privacy Canada
Though critics liken the monitoring to government stalking, school officials and their contractor say the purpose is student safety.
As classes began this fall, the district awarded the contract after it earlier paid the firm, Geo Listening, $5,000 last spring to conduct a pilot project monitoring 9,000 students at three high schools and a middle school. Among the results was a successful intervention with a student "who was speaking of ending his life" on his social media, said Chris Frydrych, CEO of the firm.
That intervention was significant because two students in the district committed suicide the past two years, said Superintendent Richard Sheehan. The suicides occurred at a time when California has reduced mental health services in schools, Sheehan said.
"We were able to save a life," Sheehan said, adding the two recent suicides weren't outside the norm for school districts. "It's just another avenue to open up a dialogue with parents about safety.
Frydrych's firm scours the social media postings of Glendale students aged 13 and older -- the age at which parental permission isn't required for the school's contracted monitoring -- and sends a daily report to principals on which students' comments could be causes for concern, Frydrych said.
The company won't disclose its methods and practices in gathering the students' messages, but it does use key words in its searches. The firm also didn't disclose how it confirms the youths are indeed students of the district.
To do the work, Frydrych employs no more than 10 full-time staffers -- as well as "a larger portion" of contract workers across the globe who labor a maximum of four hours a day because "the content they read is so dark and heavy," Frydrych said.
"It's mostly kids hanging onto a thread of life," Frydrych said, "and they're posting to people also hanging on to a thread."
He declined to disclose how many school campuses have retained his firm, founded this past January in Hermosa Beach, California. Frydrych has been providing technology services to school districts the past 10 years.
Frydrych's team will be able to spot whether the student or a classmate posts a public message about that activity -- with a message stating, for example, "can't believe a kid is getting high in geography right now, sucking on their vape," Frydrych said.
What school officials do with the daily findings of Geo Listening is up the district, Frydrych said.
"Honestly, we're not spying on kids. Can we focus back on the problem: The problem is we're not listening effectively," Frydrych said. "And we're shifting that."
Photo by Ludovic F. Rembert of Privacy Canada
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