Changes underway at Apple’s website

Apple has begun making changes to their website ahead of today's iPhone 5S press event.

This is pretty normal and the main page has more information on the upcoming iOS7 already and the Apple store itself is down, obviously preparing to show whatever is revealed today as new.

You will temporarily find the “We’ll be back” message until later today as seen below:



As a webmaster, we know these kind of changes can take hours, not to mention the secrecy of what's new.

The store, located at http://store.apple.com/us, should be back online this afternoon.