Facebook expected to report earnings Wednesday - Meet, beat or miss? (Poll)
Posted by: Timothy Tibbetts on 01/27/2014 06:41 AM [ Comments ]
Facebook will be reporting their latest earnings on January 29th. Currently, the prediction is 0.04 earning per share, not a big stretch since that was the last 4 reports, all beating estimates.
Will Facebook meet, beat or miss expectation? Poll is at the end of the page
However, things have changed for some advertisers. Facebook has decided that fan pages, like MajorGeeks, will only be shown to the fans of that page if Facebook thinks it’s relevant. For a small business this means we have seen as little as a 1% read on some of our posts when it used to be as high as 15%. So, what’s that have to do with anything?
Well, we used to spend a few bucks promoting our page but it is no longer a smart use of money. We also used to promote some of our posts and spread our reach. That’s what a fan page is for. In the past couple of months, we have promoted one post and dropped our advertising to zero. In other words, if you want people to see your posts, you now need to promote them. A recent post we promoted claimed that we reached 101,952 people. Guess how many actually saw the article? 3,428. That’s right, less than half of 1%. The expectation of a promoted post is that people will click through. When they don’t, why even bother. And with the core numbers failing as miserably as well, why waste much more time on Facebook at all when you have so many social media choices?
I don’t know too many businesses, unless you count the US Government, who spends money to lose money. The question is if the big spenders are also being hurt, and if so, have they also stopped spending or is there enough money in what they are getting to continue to earn even more?
The articles out there continue with the confusing numbers of who is leaving and joining. One also has to consider Twitter as upcoming competition. Finally, Facebook might ride out the holiday season in a positive light seeing that this report covers October through December when advertisers are spending money on Black Friday, Cyber Monday and Christmas.
We will find out Wednesday. What do you expect? Comment, use the poll or both.
However, things have changed for some advertisers. Facebook has decided that fan pages, like MajorGeeks, will only be shown to the fans of that page if Facebook thinks it’s relevant. For a small business this means we have seen as little as a 1% read on some of our posts when it used to be as high as 15%. So, what’s that have to do with anything?
Well, we used to spend a few bucks promoting our page but it is no longer a smart use of money. We also used to promote some of our posts and spread our reach. That’s what a fan page is for. In the past couple of months, we have promoted one post and dropped our advertising to zero. In other words, if you want people to see your posts, you now need to promote them. A recent post we promoted claimed that we reached 101,952 people. Guess how many actually saw the article? 3,428. That’s right, less than half of 1%. The expectation of a promoted post is that people will click through. When they don’t, why even bother. And with the core numbers failing as miserably as well, why waste much more time on Facebook at all when you have so many social media choices?
I don’t know too many businesses, unless you count the US Government, who spends money to lose money. The question is if the big spenders are also being hurt, and if so, have they also stopped spending or is there enough money in what they are getting to continue to earn even more?
The articles out there continue with the confusing numbers of who is leaving and joining. One also has to consider Twitter as upcoming competition. Finally, Facebook might ride out the holiday season in a positive light seeing that this report covers October through December when advertisers are spending money on Black Friday, Cyber Monday and Christmas.
We will find out Wednesday. What do you expect? Comment, use the poll or both.
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