After waiting in line all night to be the first to get his hands on the new iPhone 6, Jack Cooksey of Perth succeeded - then he failed.

He spoke to Channel 9's TODAY Perth outside the store, pulling the box open in his eagerness to show off his new gadget.

However, his excitement was too much and the phone spilled out of the case, landing with an audible smack on the ground.



"I saw it hit the floor, and I was like 'oh, no,no,no,no'," Mr. Cooksey told 9NEWS.

Now it has some character...