GlassUp has begun crowd funding in hopes of challenging Google Glass with a lighter weight alternative that are more like daily wear glasses than Google's. GlassUp eyeglasses display emails, text messages, directions, heartbeats, translations, or any other info selected by the relevant apps on your smartphone.

Geeky Gadgets says that the creators and developers of the new GlassUp devices are currently hoping to raise $150,000 via indiegogo and say that their GlassUp eyewear is more focused on showing information, in a very utilitarian approach and provides a “receive only” system for users.

GlassUp is basically a second screen output for your devices (mobile, smartphones, etc). It’s like being up to date with everything, without having to check your smartphone continuously. Information is sent from your smartphone to your GlassUp simply via a Bluetooth connection.

The types of content and data transferred to GlassUp will be determined by the apps you choose to download.

Thanks to our technology you will not need to grab your smartphone continuously anymore, but only when you want to act upon a particular notification.



“Team member Gianluigi, who had developed optical systems for airplane pilots’ helmets, knew from the start that the information had to appear almost in the center of the field of view, vs forcing you to look laterally. This is the main issue we worked on, and only when we found the technical solution we went on with the project.”

“We will start with one or two designs, but we plan to have a more varied product line (sport, casual, high-tech, business, etc.), as soon as it makes financial sense. We have already presented our technology to the Italian fashion business, and various brands are willing to work with us.”