Google Chrome to Implement Ad-Blocking on February 15
Posted by: Timothy Tibbetts on 12/20/2017 07:22 AM
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Google announced back in June that ad-blocking will be implemented sometime in 2018 and has now committed to February 15th, 2018.
The Chrome version that will begin using the ad-blocker is unclear, but it would appear that version 65 would be the one.
As VentureBeat points out, Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, advertisements that unexpectedly play sound, and flashing ads are all banned. Ads that are acceptable will be shown.
Google today also shared how sites affected by Chrome’s ad blocker will be able to get back into the browser’s good graces:
Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.
This gives advertisers two months to clean up their act. While we make money on MajorGeeks with ads, we do try our best to avoid the crap. We've never included a software wrapper, used popups, or flashing and annoying ads. It's not a perfect system, but we're one of the websites who polices themselves in the hopes that our readers will allow ads.
It's a good time to remind loyal visitors to please whitelist or disable ad blockers, on MajorGeeks.
The Chrome version that will begin using the ad-blocker is unclear, but it would appear that version 65 would be the one.
As VentureBeat points out, Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, advertisements that unexpectedly play sound, and flashing ads are all banned. Ads that are acceptable will be shown.
Google today also shared how sites affected by Chrome’s ad blocker will be able to get back into the browser’s good graces:
Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.
This gives advertisers two months to clean up their act. While we make money on MajorGeeks with ads, we do try our best to avoid the crap. We've never included a software wrapper, used popups, or flashing and annoying ads. It's not a perfect system, but we're one of the websites who polices themselves in the hopes that our readers will allow ads.
It's a good time to remind loyal visitors to please whitelist or disable ad blockers, on MajorGeeks.
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