Google is creating a mobile friendly label for web sites
Posted by: Timothy Weaver on 11/19/2014 10:43 AM
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Sometime in the next few weeks, Google plans on labeling web sites that render well on mobile devices.
If the site avoids requiring software such as Adobe Systems’ Flash, the web site will earn a ”mobile-friendly” badge that is displayed with search results.
Also, the mobile friendly designation will be earned if the site also is readable without zooming, content is sized so that horizontal and vertical scrolling isn’t required and links are spaced far enough apart for easy tapping.
Ryoichi Imaizumi and Doantam Phan of Google’s Mobile Search, wrote: “We see these labels as a first step in helping mobile users to have a better mobile web experience.”
Last year, comScore released a report that indicated more than one-third of time spent browsing the Web was done from a mobile device. That figure is expected to increase in the future.
Google has created a page to test if a site is mobile friendly.
If the site avoids requiring software such as Adobe Systems’ Flash, the web site will earn a ”mobile-friendly” badge that is displayed with search results.
Also, the mobile friendly designation will be earned if the site also is readable without zooming, content is sized so that horizontal and vertical scrolling isn’t required and links are spaced far enough apart for easy tapping.
Ryoichi Imaizumi and Doantam Phan of Google’s Mobile Search, wrote: “We see these labels as a first step in helping mobile users to have a better mobile web experience.”
Last year, comScore released a report that indicated more than one-third of time spent browsing the Web was done from a mobile device. That figure is expected to increase in the future.
Google has created a page to test if a site is mobile friendly.
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