Google is now bigger than Facebook, Netflix and Twitter combined
Posted by: Timothy Tibbetts on 07/23/2013 06:21 AM
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Sometime over the last month, Google quietly broke an Internet record.
Based on measurements of end device and user audience share, Google is now bigger than Facebook, Netflix and Twitter combined.
An amazing 60% of all Internet end devices/users exchange traffic with Google servers during the course of an average day. This analysis includes computers and mobile device as well as hundreds of varieties game consoles, home media appliances, and other embedded devices (Google’s device share is much larger if we look only at computers and mobile devices).
The below graph shows the average percentage of end devices in North American consumer networks that exchange traffic with Google infrastructure at least once every 24-hours this summer.

By far the most striking change in Google’s Internet presence has come with the deployment of thousands of Google servers in Internet providers around the world. With little press coverage or fanfare, Google has deployed (Google Global Cache) servers in the majority of US Internet providers.
An amazing 60% of all Internet end devices/users exchange traffic with Google servers during the course of an average day. This analysis includes computers and mobile device as well as hundreds of varieties game consoles, home media appliances, and other embedded devices (Google’s device share is much larger if we look only at computers and mobile devices).
The below graph shows the average percentage of end devices in North American consumer networks that exchange traffic with Google infrastructure at least once every 24-hours this summer.

By far the most striking change in Google’s Internet presence has come with the deployment of thousands of Google servers in Internet providers around the world. With little press coverage or fanfare, Google has deployed (Google Global Cache) servers in the majority of US Internet providers.
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