Harley Davidson's electric bike project "LiveWire" (Videos)
Posted by: Jon Ben-Mayor on 06/19/2014 07:04 AM
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This is Harley Davidson's first ever electric motorcycle - sort of. Project LiveWire is rumored to be only a test, designed to see what the reaction will be to a production electric Harley.
I am on the fence with this, I mean it looks pretty cool (kind of like a plug in Buell) but there is no "potato, potato, potato" sound which is iconic Harley.
Motorcycle.com’s Editorial Director, Sean Alexander chimes-in with the following mini-analysis: “If these new Livewire rumors are valid, it signals an intelligent move that will allow Harley to dip their toe into the eVehicle pond, stake a claim so to speak and then take their time with an actual saleable product roll-out as they continue to evaluate the long-term sales potential of the segment. If the electric market continues to strengthen and they do indeed launch a full-fledged street legal electric motorcycle, Harley could use this early Livewire project to help them lay claim to being the first major motorcycle manufacturer to go beyond the scooter level with an electric. It’s also a pretty smart move to complement their existing efforts to appeal to Millennials.”
I am on the fence with this, I mean it looks pretty cool (kind of like a plug in Buell) but there is no "potato, potato, potato" sound which is iconic Harley.
Motorcycle.com’s Editorial Director, Sean Alexander chimes-in with the following mini-analysis: “If these new Livewire rumors are valid, it signals an intelligent move that will allow Harley to dip their toe into the eVehicle pond, stake a claim so to speak and then take their time with an actual saleable product roll-out as they continue to evaluate the long-term sales potential of the segment. If the electric market continues to strengthen and they do indeed launch a full-fledged street legal electric motorcycle, Harley could use this early Livewire project to help them lay claim to being the first major motorcycle manufacturer to go beyond the scooter level with an electric. It’s also a pretty smart move to complement their existing efforts to appeal to Millennials.”
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