People in Zurich were given the chance to win a Samsung Galaxy S4 by competing in an unusual contest that only has one rule - Do not break your stare from the S4 screen for 60 minutes. Sounds easy huh?

Swiss carrier Swisscom has teamed up with Samsung to bring a very cool challenge to various Swiss cities. Talk Android says that the participants will be asked to stare at the S4 for one hour straight and if their concentration is broken, they are disqualified.

Cheating is impossible, as the S 4′s Smart Stay feature (which keeps the screen on as long as the user is looking at it) will be used to monitor the competition. If that sounds too easy, the competition’s organizer have set up a number of distractions including obnoxious actors, motorcycles revving engines and burning rubber and many more. Which kind of sounds like cheating to me.....



While the May 16th date of the competition has passed (as seen in the video below) there are three more challenges coming up in Lucerne, Schwanenplatz on May 28, Berne, Waisenhausplatz on May 29, and Lausanne Place de l’Europe, on May 30.