Internet safety being pushed in the UK

Back in 2004, the UK's Get Safe Online campaign was started to help users stay safe on the net. John Lyons, former crime reduction coordinator at the National Hi-Tech Crime Unit, said the Get Safe Online project had done "little to change attitudes".

"If you lose money from your bank account the banks give it back to you. Nobody cares. Until it hurts you won't get a change in behavior," Lyons said. He added that "upcoming security threats" are starting to put people in danger.

Lyons will publish a white paper on emerging online threats. Trend Micro will accompany the publication with a series of ten 3 to 5-minute web videos to get people thinking about ways in which their systems could be compromised.

The series attempts to reach a non-tech-savvy audience beyond the community of security experts and cops to promote security skills. The most obvious target audience is young adults, though backers of the scheme want to reach young kids.