With Apple launching not just one but two new phones on Friday, there’s been much speculation about which of the two phones would emerge as the early adopter favorite. After just a little more than 48 hours after launch, early results show a clear winner – the iPhone 5s.

In less than 3 days, the iPhone 5s and 5c combined now represent about 1.36% of the total numbers of all iPhones activated in the U.S. market across the top 4 carriers AT&T, Verizon Wireless, Sprint and T-Mobile. From the data we are seeing, 1.05% of all iPhones in the United States are now iPhone 5s and just 0.31% are iPhone 5c. That means that the iPhone 5s outshines the 5c by a factor of 3.4x, a clear indicator that the early adopters are favoring the high-end 5s compared to 5c. This makes sense since those who feel the need to buy a new device the very weekend it launches are most likely the power users who want the highest-end phone experience.



For this study, Localytics examined over 20 million unique iPhones and investigated the breakdowns by United States carriers and by global activations. The timeframe for this study is all active iPhones from when the iPhone 5s and 5c were first released on September 20th, 2013 until 8 pm EST, Sunday September 22nd, 2013.