The new iPhone 5S and iPhone 5 made Apple the US top smartphone seller in September, despite their only being on sale for 10 days of the month.



New data from Counterpoint Research provided exclusively to the Guardian shows that Apple sold 4.8m phones there in September, jumping to a 38% share of the entire US smartphone market for the month. The figures include sales of the new iPhone 5S and 5C, which went on sale there on 20 September.



Of course, you don’t need to be an industry analyst to note that a new, heavily hyped release would make this an expected outcome.

Samsung had led the market since last May.

We expect tablet sales to do the same following today's expected announcement of new iPads and iPad Minis.