ISIS looks to rebrand - not the terrorists
Posted by: Jon Ben-Mayor on 08/27/2014 08:27 AM
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ISIS Wallet has decided that due to the terrorist group ISIS which is currently rampaging across Syria and Iraq, that it might be a good idea to do a little rebranding....
BetaBoston points out, the terror group ISIS, which stood for the Islamic State of Iraq and Syria, has changed its own name, shortening it to “the Islamic State.” But many continue to use—and many more will remember—the group’s previous name, creating a lingering problem for ISIS Wallet.
ISIS Wallet CEO, Michael Abbott, posted this message on the ISIS Wallet site back in July:
From our inception, our vision has been simple: Use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save.
Four years ago, we went in search of a brand that could embody this vision. We wanted a name that brought to life our company and our values. Above all, we wanted a brand that captured the simplicity of our mobile wallet experience. We chose Isis.
Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS.
The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria.
However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.
Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.
We are actively working on a new brand, and I’ll share more with you as our journey progresses in the coming months.
In the meantime, we remain committed to growing the mobile payments ecosystem, and advancing our mobile wallet. Our focus on delivering a great product and platform to our customers hasn’t changed.
Please accept my sincere thanks for your support and dedication to our vision. And, I thank you in advance for your continued support and understanding as we work through this transition.
BetaBoston points out, the terror group ISIS, which stood for the Islamic State of Iraq and Syria, has changed its own name, shortening it to “the Islamic State.” But many continue to use—and many more will remember—the group’s previous name, creating a lingering problem for ISIS Wallet.ISIS Wallet CEO, Michael Abbott, posted this message on the ISIS Wallet site back in July:
From our inception, our vision has been simple: Use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save.
Four years ago, we went in search of a brand that could embody this vision. We wanted a name that brought to life our company and our values. Above all, we wanted a brand that captured the simplicity of our mobile wallet experience. We chose Isis.
Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS.
The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria.
However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.
Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.
We are actively working on a new brand, and I’ll share more with you as our journey progresses in the coming months.
In the meantime, we remain committed to growing the mobile payments ecosystem, and advancing our mobile wallet. Our focus on delivering a great product and platform to our customers hasn’t changed.
Please accept my sincere thanks for your support and dedication to our vision. And, I thank you in advance for your continued support and understanding as we work through this transition.
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