Facebook has made some changes to the Platform Policies recently - the one that catches the eye relates to banning incentives for liking a page.


Mark Zuckerberg lays it out in very simple terms: "You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike."

The changes, which can be viewed here, need to be in place by November 15, 2014.

Source: The Next Web