Live long and prosper - Microsoft and Paramount Pictures team up to promote new ‘Star Trek Into Darkness’ film
Posted by: Tim Tibbetts on 05/15/2013 02:22 PM
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Microsoft announced a new Star Trek app for Windows 8 and Windows Phone which kicks off an unprecedented cross-company partnership to promote “Star Trek Into Darkness,” the new film from Paramount Pictures.
“We knew that linking with all the new, high-technology products and services Microsoft offers consumers would be the perfect way to build excitement for this latest Star Trek movie adventure,” says LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships at Paramount Pictures. “Working with all the teams across Microsoft has been an incredible experience for us.”
That kinship prompted Microsoft to boldly go where it’s never gone before and launch an unprecedented cross-company partnership to promote the new film. Virtually every Microsoft consumer brand — Windows, Windows Phone, Xbox, Xbox LIVE, MSN, Bing and Microsoft Stores — is coming together to help celebrate a huge pop culture moment with the release of the film, says Jen Buckmaster, senior marketing manager at Microsoft’s Lifestyle Marketing Group.
“Microsoft speaks to Trekkers and vice versa,” Buckmaster says. “Our developers’ deep love for the Star Trek lore and interest in the J.J. Abrams reboot of the film franchise helped bring together all of Microsoft’s brands (in a compelling way) for the first time.”
Below is a little teaser for the movie which will be out tomorrow.
“We knew that linking with all the new, high-technology products and services Microsoft offers consumers would be the perfect way to build excitement for this latest Star Trek movie adventure,” says LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships at Paramount Pictures. “Working with all the teams across Microsoft has been an incredible experience for us.”
That kinship prompted Microsoft to boldly go where it’s never gone before and launch an unprecedented cross-company partnership to promote the new film. Virtually every Microsoft consumer brand — Windows, Windows Phone, Xbox, Xbox LIVE, MSN, Bing and Microsoft Stores — is coming together to help celebrate a huge pop culture moment with the release of the film, says Jen Buckmaster, senior marketing manager at Microsoft’s Lifestyle Marketing Group.
“Microsoft speaks to Trekkers and vice versa,” Buckmaster says. “Our developers’ deep love for the Star Trek lore and interest in the J.J. Abrams reboot of the film franchise helped bring together all of Microsoft’s brands (in a compelling way) for the first time.”
Below is a little teaser for the movie which will be out tomorrow.
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