Ivy Ross, former Mattel design lead along with a job history that includes big names such as Disney, Swatch, Coach, Calvin Klein and Art.com has been given the helm of Google Glass. The goal being to make the product make Glass a main stream consumer product attempt to distance itself, as Engadget says, from the "geeky developer base."

Ross announced the move on Google+ and says that she is very excited to be joining Google.

"I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us? I have spent my career--Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and, most recently, Art.com--at the intersection of design and marketing, trying to answer questions like this in different ways, for different products. But Glass is especially cool, as no one has really tried to answer them with a product like this before. That’s our job, Explorers! I'm just getting started on Glass, but, because of all of you, and your thoughtful and smart feedback, I feel like I have an incredible head start. And I look forward to learning even more from you, and experiencing Glass together."

Engadget states that, Ross' creative and retail background should help on the design and marketing front, and many think Glass badly needs design help. In addition, she's already asking some interesting questions about the product's potential like whether it can make us more sociable, not less.