Motorola will be running a large ad campaign just in time for the 4th of July to push the unreleased Moto X smartphone, and says that you should have the freedom to design the things in your life to be as unique as you are.

The ad campaign is geared to continue to bolster patriotism after the previous announcement that they will build the phone almost exclusively in the good old USA.

GIGaOM says that the ad, which will run in the New York Times, USA Today, the Wall Street Journal and the Washington Post, provides no images or description of the phone, other than that it will be “the first smartphone that you can design yourself.”

Clearly, the Moto X will run on Google’s Android software. And for that reason, Motorola as a company needs a way to stand out from the crowd of Android hardware partners. In 2010, Motorola was one of the most well known Android handset makers, thanks largely to the successful Droid handset, but since then, has fallen off the radar. Samsung, LG, Sony, and even troubled HTC have taken focus away from the Motorola brand of Android handsets.

Making a patriotic plea around the July 4 holiday is a smart move for the company, particularly when you realize that Google is U.S.-based and all of its Android hardware partners are overseas companies. Patriotism aside, very little is known about the Moto X other than it’s supposed to include a range of devices and offer personalized customization options.