Newegg Reports Record Black November Sales
Posted by: Timothy Tibbetts on 12/12/2017 12:05 PM
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Newegg announced a record start to the 2017 holiday shopping season. The company – which closed the books on its latest Black November campaign last week – posted 10% year-over-year growth compared to November 2016.
“Since November 1, we’ve seen strong customer engagement in response to our Black November offering,” said Merle McIntosh, Newegg’s SVP of Sales & Marketing. “We’re encouraged not just by increased sales in core product categories for gamers and DIYers, but also the complementary aspects of our marketplace offerings and global growth.”
Newegg’s double-digit November growth further indicates the holiday shopping season is starting earlier as shoppers seek out discounts well ahead of Thanksgiving. Newegg anticipated this shift early and coined the “Black November” term in 2009 and earned a registered trademark for it in 2015. Now in its ninth year, Newegg’s Black November expanded beyond North America and into the company’s global network of 52 countries.
NewEgg says that gaming is the dominant catalyst: eSports and new AAA video game titles are fueling strong sales of PC upgrade components such as memory, GPUs, and monitors, plus gaming accessories such as gaming mice, keyboards, and mousepads.
And they say the PC is dead.
“Since November 1, we’ve seen strong customer engagement in response to our Black November offering,” said Merle McIntosh, Newegg’s SVP of Sales & Marketing. “We’re encouraged not just by increased sales in core product categories for gamers and DIYers, but also the complementary aspects of our marketplace offerings and global growth.”
Newegg’s double-digit November growth further indicates the holiday shopping season is starting earlier as shoppers seek out discounts well ahead of Thanksgiving. Newegg anticipated this shift early and coined the “Black November” term in 2009 and earned a registered trademark for it in 2015. Now in its ninth year, Newegg’s Black November expanded beyond North America and into the company’s global network of 52 countries.
NewEgg says that gaming is the dominant catalyst: eSports and new AAA video game titles are fueling strong sales of PC upgrade components such as memory, GPUs, and monitors, plus gaming accessories such as gaming mice, keyboards, and mousepads.
And they say the PC is dead.
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