Nissan temporarily drives away from Facebook
Posted by: Jon on 06/02/2013 03:38 PM
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Nissan has taken a stand against media giant Facebook by pulling their ads - the reason is the failure of Facebook to pull offensive content posted on the site that glorifies violence against women.
David Reuter, a spokesman for Nissan, said in an interview with The New York Times on Tuesday that the automaker has stopped all advertising on Facebook until it could assure Nissan that its ads would not appear on pages with offensive content.
Nissan typically buys Facebook advertisements that target particular demographic groups, like men age 30 to 35, Mr. Reuter said. In Facebook’s system, those ads follow the users onto whatever pages they visit, potentially including those with offensive content.
“We are working with Facebook to understand this situation better and opt out of advertising on any pages that are offensive,” he said.
Facebook admits in a blog post that “systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate.” They go on the state that they have “no tolerance for hate speech or content that is threatening, or incited violence, and we will not tolerate material deemed to be directly harmful to anyone.”
David Reuter, a spokesman for Nissan, said in an interview with The New York Times on Tuesday that the automaker has stopped all advertising on Facebook until it could assure Nissan that its ads would not appear on pages with offensive content.
Nissan typically buys Facebook advertisements that target particular demographic groups, like men age 30 to 35, Mr. Reuter said. In Facebook’s system, those ads follow the users onto whatever pages they visit, potentially including those with offensive content.
“We are working with Facebook to understand this situation better and opt out of advertising on any pages that are offensive,” he said.
Facebook admits in a blog post that “systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate.” They go on the state that they have “no tolerance for hate speech or content that is threatening, or incited violence, and we will not tolerate material deemed to be directly harmful to anyone.”
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