Obama signs “BuySecure” initiative to speed EMV adoption in the US

On Friday, President Obama signed an executive order to speed the adoption of EMV-standard cards in the US. The transition to EMV—an acronym eponymous of Europay, MasterCard, and Visa, the companies that developed the standard—has been slow to gain traction in the US. The EMV standard will require credit card companies stop relying on the magnetic stripe cards that are common today and move toward cards with embedded-chips that will offer more secure credit card transactions.

Lawmakers and credit card companies confirmed earlier this year that the US would make the transition to EMV cards in October 2015. But over the past several months, retail stores like Target, Home Depot, Michaels, Neiman Marcus, and more have sustained major hacks that caused the retailers to lose credit card information and personal information of millions upon millions of customers, giving new urgency to the call for more secure credit cards.

Source: Ars Technica