Sony announced that the PS4 will be priced at $100 less than the Xbox, which acted as a punch in the gut during the company’s big keynote, which proves that Sony means business, as they are not the ones usually considered to be inexpensive.

Sony’s taken a bold move that’s helped it with the gaming community by announcing that its PlayStation 4 will cost $399 at launch: $100 less than its main competitor, the Xbox One.

The Washington Post says that the firm’s news conference Tuesday was a second love letter to serious gamers, as Sony announced marquee titles, courted independent developers and — finally — showed off the console itself, months after its February “launch.” The console, which bears some resemblance to the Xbox One in its squared-off design, will hit store shelves this holiday season.

Coming a few hours after Microsoft’s opening E3 conference, Sony had a lot to match. Microsoft pulled off a slick show brimming with news of exclusive titles and great-looking gameplay, plus the announcement that it will launch the Xbox One in November. But Microsoft has also had to combat an image problem, publishing posts on its company blog last week addressing concerns about how privacy, Internet connectivity and game-sharing will work on the new console. For example, the company said that while all games will be downloaded to the console’s hard drive, game publishers “can enable” a way to let players trade in games, and Microsoft will not charge a fee for doing so — language that’s far from a guarantee. And, if you want to lend a game to a friend, you can only do so if they’ve been listed as your friend for 30 days — and you can only give them a game once.



Sensing its moment to jump on a current of dissatisfaction with the Xbox One, Sony pulled no punches. The firm told gamers that nothing’s changed about the way its users can share games, and even launched a “how-to”, as seen above, video on sharing games on the PS4 that took giddy aim at Microsoft.