Smart TV's having a hard time getting people interested in the concept
Posted by: Tim Tibbetts on 07/10/2013 06:43 AM
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I have wondered if people like and use their Smart TV’s and now we have data to answer that. I have a beautiful Samsung Smart TV and aside from the NetFlix app, I don’t really use anything else on it. Navigating and finding all these apps, many of which I have on my PC, tablets and phones simply seem like one too many for me. Recently my Apps stopped loading and after repeatedly resetting the TV and switching from wired to wireless, I simply gave up on using the Smart features at all. I can’t imagine calling Samsung for support will be fun so I have not yet tried it. The bottom line appears that most people feel the same way I do; too hard to navigate and easier to use something like my PS3 or Blu-Ray player for a couple of apps like Netflix.
Smart TVs are getting a thumbs-down from early adopters, according to the latest research from Strategy Analytics' Digital Home Observatory. The study, "Online Video Lead Adopters Bypass the Smart TV with Personal Devices", offers an in-depth examination of how the behavior of eight advanced user households has changed over the past three years as new connected TV technologies have arrived. Even though half of the sample had acquired a smart TV over the past three years, no one was found to be using it as their main source for connected media entertainment since they found tablets, smartphones and other connected TV devices easier to use. Early adopters who have not purchased a smart TV yet were concerned that these products were not ready to deliver an adequate experience, and were happy to continue using other connected devices instead.
One participant noted: "The smart TV is limited in apps and doesn’t allow you to easily search. I had a battle between the PS3 and the smart TV in which one to use, and the PS3 won."
"OEMs and app developers are failing to provide smart TV users with apps and services that enhance the TV experience," says Taryn Tulay, Senior Analyst in the User Experience Practice. "Furthermore, an intuitive remote that works fluidly with the UI and provides ease of text input with an integrated touchscreen is imperative to consumers finding the apps and services functional on a TV".
The study concludes that while traditional TV will continue to play a key role in domestic lifestyles, people will increasingly rely on the convenience of personal devices and OTT TV/video services to support their entertainment needs.
Methodology: Strategy Analytics undertook eight in-depth in-home observation interviews with connected TV and multi-device owners who were previously interviewed in 2010. The latest research was conducted in March 2013 in San Diego, CA, and London, UK.
As you can see, they simply went back to Smart TV owners 2 years later and asked them how they used it. Oddly enough, I have also had my Smart TV for about the same amount of time.
Hopefully this information helps others to save some money by skipping the extra cost of a Smart TV that you may hardly use. I also skipped the latest hand gesture recognition based on the salesman’s advice and his agreeing with me that I didn’t want to spend extra to essentially beta test a new idea.
I think I will skip the “Smart” my next TV.
Smart TVs are getting a thumbs-down from early adopters, according to the latest research from Strategy Analytics' Digital Home Observatory. The study, "Online Video Lead Adopters Bypass the Smart TV with Personal Devices", offers an in-depth examination of how the behavior of eight advanced user households has changed over the past three years as new connected TV technologies have arrived. Even though half of the sample had acquired a smart TV over the past three years, no one was found to be using it as their main source for connected media entertainment since they found tablets, smartphones and other connected TV devices easier to use. Early adopters who have not purchased a smart TV yet were concerned that these products were not ready to deliver an adequate experience, and were happy to continue using other connected devices instead.
One participant noted: "The smart TV is limited in apps and doesn’t allow you to easily search. I had a battle between the PS3 and the smart TV in which one to use, and the PS3 won."
"OEMs and app developers are failing to provide smart TV users with apps and services that enhance the TV experience," says Taryn Tulay, Senior Analyst in the User Experience Practice. "Furthermore, an intuitive remote that works fluidly with the UI and provides ease of text input with an integrated touchscreen is imperative to consumers finding the apps and services functional on a TV".
The study concludes that while traditional TV will continue to play a key role in domestic lifestyles, people will increasingly rely on the convenience of personal devices and OTT TV/video services to support their entertainment needs.
Methodology: Strategy Analytics undertook eight in-depth in-home observation interviews with connected TV and multi-device owners who were previously interviewed in 2010. The latest research was conducted in March 2013 in San Diego, CA, and London, UK.
As you can see, they simply went back to Smart TV owners 2 years later and asked them how they used it. Oddly enough, I have also had my Smart TV for about the same amount of time.
Hopefully this information helps others to save some money by skipping the extra cost of a Smart TV that you may hardly use. I also skipped the latest hand gesture recognition based on the salesman’s advice and his agreeing with me that I didn’t want to spend extra to essentially beta test a new idea.
I think I will skip the “Smart” my next TV.
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