Symantec announces Norton Security Seal
Contributed by: Email on 04/22/2012 03:17 PM
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Symantec purchased Verisign's authentication business back in May 2010 for $1.28 billion. They plan on releasing their new version called Norton Secured Seal on April 17th and finish the process of upgrading websites by April 30th. The seal will tell consumers that a website meets minimum security requirements that include use of encryption while transmitting data and daily scans for malware infections.
This replacement of the VeriSign Trusted seal by Symantec will heighten the visibility of its Norton brand, which is used on the company's antivirus and other security products.
Trust seals are an important way for consumers to determine if a website is safe to make purchases. A survey indicated that 94% of consumers will continue to make an online purchase when they see a Norton Security seal during the purchase.
Those services may reach beyond security.
The price for security on a website using Norton Security seal is $399 per year. That pays for Symantec authenticating ownership of the site, an SSL certificate by which consumer traffic to and from the website is protected by encryption, and daily malware scans. To see what services a website has purchased, consumers can double click on the Norton Secured seal and a pop-up window will appear describing the services.
Full article is Here.
This replacement of the VeriSign Trusted seal by Symantec will heighten the visibility of its Norton brand, which is used on the company's antivirus and other security products.
Trust seals are an important way for consumers to determine if a website is safe to make purchases. A survey indicated that 94% of consumers will continue to make an online purchase when they see a Norton Security seal during the purchase.
Those services may reach beyond security.
"Security, privacy and authentication is just one part of the puzzle for Internet merchants," according to Quenton Liu, senior director of engineering for Symantec Web Security Solutions. "Ultimately, what they need is trust on their websites and trust sometimes comes in the form of stuff not related to security."
The price for security on a website using Norton Security seal is $399 per year. That pays for Symantec authenticating ownership of the site, an SSL certificate by which consumer traffic to and from the website is protected by encryption, and daily malware scans. To see what services a website has purchased, consumers can double click on the Norton Secured seal and a pop-up window will appear describing the services.
Norton is committed to helping consumers stay protected, across all aspects of their digital lives," Symantec Vice President for Consumer Worldwide Marketing Sally Jenkins says in a statement. The Norton Secured Seal is backed by the trusted Norton brand and empowers consumers to browse, shop, and socialize online with full confidence that their personal information is secure."
Full article is Here.
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