ThirdLove offers an undergarment fitting app for women
Posted by: Jon Ben-Mayor on 08/16/2013 09:35 AM
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There are many odd apps out there on the market but today I have found one that is quite interesting also; the app by a company called ThirdLove wants you to snap pictures of your chest and send them in in order to make the perfect fitting bra, and says that you will "burn your other bras."
PCMag jokes that it may sound creepy having to snap some selfies of your chest but the new retail venture is only interested in supplying women with perfectly fitted custom bras and what's more, it promises to do so with technology devised by an 'honest-to-goodness NASA scientist.'
The app can render a couple of carefully angled 2D photos of a woman's bosom into a 3D model, which the startup uses to select the right customized bra from its inventory for the customer. And customers don't have to actually bare all—the whole thing works with a tank top on, according to the company.
Once you have successfully installed the app from the app store, you can register and create your account. You'll be guided through the sizing process and our patent pending technology will calculate your precise measurements. When this is complete you'll be shown your personalized collection filled with beautiful lingerie.
ThirdLove also hastens to assure potential customers that their pictures won't be distributed elsewhere. In most cases, the app processes a user's photos without any other human being ever seeing them, though in some instances "one of our trained fit specialists may view the image in order to troubleshoot [a] problem."
The pictures themselves are "stored in our secure database," according to ThirdLove, which promises that "[n]o one outside of you and the ThirdLove team will ever see your photos."
Fast Company's Sarah Kessler says that the current version of the ThirdLove app (it’s still in private beta) features a tutorial in the voice of a polite but firm woman who sounds a bit like my grade school principal. As instructed, I stand in front of my mirror with my phone at my belly button. “Slightly raise right end of the phone,” she says. Then “slightly raise left end of the phone.” Then, “slightly raise right end of the phone.” After about 50 more rounds of this, there’s a gratifying “Good job” and a countdown to the photo.
The company's cofounder, Dave Spector, is a former partner at Sequoia Capital (he started the company with his equally qualified wife, Heidi Zak). They’ve raised $5.6 million from investors whose names I recognize. And a NASA scientist heads up the engineering team.
A Communications executive at the NASA Ames Research Center reached out to Fast Company to reiterate that Ara Nefian is a contracted researcher and that "No NASA software, technology, equipment or facilities were used in Mr. Nefian's consulting to Third Love."
That update in itself might make you be a bit cautious. Kessler says that she has not received the final product as of yet - it is still in the mail..
I can already sense the hackers chomping at the bit for a shot at gaining access to the "secure database."
PCMag jokes that it may sound creepy having to snap some selfies of your chest but the new retail venture is only interested in supplying women with perfectly fitted custom bras and what's more, it promises to do so with technology devised by an 'honest-to-goodness NASA scientist.'The app can render a couple of carefully angled 2D photos of a woman's bosom into a 3D model, which the startup uses to select the right customized bra from its inventory for the customer. And customers don't have to actually bare all—the whole thing works with a tank top on, according to the company.
Once you have successfully installed the app from the app store, you can register and create your account. You'll be guided through the sizing process and our patent pending technology will calculate your precise measurements. When this is complete you'll be shown your personalized collection filled with beautiful lingerie.
ThirdLove also hastens to assure potential customers that their pictures won't be distributed elsewhere. In most cases, the app processes a user's photos without any other human being ever seeing them, though in some instances "one of our trained fit specialists may view the image in order to troubleshoot [a] problem."
The pictures themselves are "stored in our secure database," according to ThirdLove, which promises that "[n]o one outside of you and the ThirdLove team will ever see your photos."
Fast Company's Sarah Kessler says that the current version of the ThirdLove app (it’s still in private beta) features a tutorial in the voice of a polite but firm woman who sounds a bit like my grade school principal. As instructed, I stand in front of my mirror with my phone at my belly button. “Slightly raise right end of the phone,” she says. Then “slightly raise left end of the phone.” Then, “slightly raise right end of the phone.” After about 50 more rounds of this, there’s a gratifying “Good job” and a countdown to the photo.
The company's cofounder, Dave Spector, is a former partner at Sequoia Capital (he started the company with his equally qualified wife, Heidi Zak). They’ve raised $5.6 million from investors whose names I recognize. And a NASA scientist heads up the engineering team.
A Communications executive at the NASA Ames Research Center reached out to Fast Company to reiterate that Ara Nefian is a contracted researcher and that "No NASA software, technology, equipment or facilities were used in Mr. Nefian's consulting to Third Love."
That update in itself might make you be a bit cautious. Kessler says that she has not received the final product as of yet - it is still in the mail..
I can already sense the hackers chomping at the bit for a shot at gaining access to the "secure database."
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