After a year of rising expectations, the first design by the new Senior Vice President of Design, Thomas Ingenlath, reveals a bold new design direction from Volvo Cars. The Concept Coupe offers new layers of emotion to Volvo Cars by merging contemporary Scandinavian lifestyle and design with iconic elements from Volvo's 1960's era. The result is a confident gentleman's or gentlewoman's – sports car, characterized by daring proportions, a new face and an interior brimming with exquisite craftsmanship and innovative technology.

"The last few years car design has become increasingly standardized and streamlined, and too
often defined by cluttered and overly complex design. While other brands try too hard to look
luxurious and muscular, Volvo Cars will stand out as the calm, confident and naturally powerful
challenger. We have no ambition to blend in, and the Concept Coupe efficiently manifests how
iconic design will reinforce Volvo's identity, says Thomas Ingenlath.

The Concept Coupe is the first of a series of three concept cars, all in individual ways
representing the next generation of Volvo models, starting with the forthcoming New Volvo XC90
in 2014. It's also the first car built on Volvo's new Scalable Product Architecture (SPA).
Developed in-house for Volvo Cars only, the platform liberates Volvo's designers from the
limitations of previous cross-brand platforms. "This is Volvo unleashed," says Ingenlath.



The Scalable Product Architecture is also being prepared for completely autonomous driving. The
first features with autonomous steering to avoid accidents and make driving more comfortable will
be introduced in 2014 – and Volvo Cars aim is to have cars with fully autonomous technology out
on the roads before 2020.