YouTube has its eye on Twitch

Rumors surface this weekend that YouTube is in talks to purchase Twitch ( the ESPN of video game content ) for an estimated 1 Billion.





YouTube is hoping to tap the 18-to 34-year-old gaming video game-playing demographic. Twitch draws 45 million unique visitors per month who view an astonishing 8.5 billion minutes of video per month.

Using the Twitch premium service, users can ditch the ads. But YouTube is counting on an expanded advertising base.