Individual user profiles for Netflix begin today (VIDEO)

Today Netflix is launching a new feature that will allow each person to get personalized suggestions based on what they watch and rate, as well as separate 'Recently Watched' and 'Instant Queue' lists.

In a blog post, Eddy Wu, director of product innovation at Netflix gives the following narrative regarding the feature rollout; “Honey, you ruined my Netflix!” That’s an exclamation by a recently married Netflix member after his wife moved in with him, overheard during one of our many meetings with customers.

I’m sure many of you have had similar experiences, where you sat down to find something great to watch on Netflix, but it looks like your spouse has been binging on those teenage supernatural dramas you can’t stand, or your kids have filled your viewing history with animated sheep.



Today, we are launching a new feature on Netflix that solves that problem and makes it even easier to find something that you will enjoy. You will be able to add additional profiles (up to 5) for each member of your household that uses Netflix. Each person will get personalized suggestions based on what they watch and rate, as well as separate Recently Watched and Instant Queue lists. You can also connect each person to a different Facebook account, to get personalized suggestions from your friends.

We’ve made it easy to add additional profiles, all you have to do is provide a name. Over the next few days, profiles will roll out on most Netflix devices, including the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV, and newer Smart TV’s and Blu-Ray players. We’ll be adding additional devices like the Nintendo Wii and Android soon. For now, you can add more profiles on the website and the PS3, but you can select a profile on any of the devices listed above.