Microsoft Said to Cut Windows for Lower Tablet Prices
Posted by: Tim Tibbetts on 06/03/2013 07:40 AM
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Bloomberg is reporting that Microsoft is cutting the price of its Windows software for smaller tablets as they continue to try and remain relevant against Google and Apple.
It’s long been my opinion that Microsoft has spent a lot of money lately chasing Apple when Google is really their long term competition with the largest market share and lots of affordable alternatives with cheaper tablets. Microsoft always beat Apple due to their products being so cheap, not necessarily better, so this may help them get a little more market share.
“You need more breadth of equipment manufacturers making the devices, you need lower prices, you need a better selection of devices,” said Wes Miller, an analyst at Kirkland, Washington-based Directions on Microsoft. That’s calling into question “the long-term viability” of Microsoft’s Windows RT strategy, he said.
Microsoft needs to listen to consumers and manufacturers and respond quicker before they become the next Blackberry.
It’s long been my opinion that Microsoft has spent a lot of money lately chasing Apple when Google is really their long term competition with the largest market share and lots of affordable alternatives with cheaper tablets. Microsoft always beat Apple due to their products being so cheap, not necessarily better, so this may help them get a little more market share.
“You need more breadth of equipment manufacturers making the devices, you need lower prices, you need a better selection of devices,” said Wes Miller, an analyst at Kirkland, Washington-based Directions on Microsoft. That’s calling into question “the long-term viability” of Microsoft’s Windows RT strategy, he said.
Microsoft needs to listen to consumers and manufacturers and respond quicker before they become the next Blackberry.
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