When you work in tech, you know that the world moves fast. Really fast. Companies, inventors, and ordinary people like you and I are always looking for the next big thing. And I’ve got to say, Play-i has beat us to it.

Remember those Lego Mindstorms robots that every middle and high school in the country were trying to have kids (mostly uncessefully) program and run for the last 10 years? Well, they are screwed too. You see, Play-I goes much further than Mindstorms ever did. They have an amazingly simple, easy to use, game-like user interface that 6 year olds can use (literally). Not only that, it works on tons of mobile devices, because lets be honest, thats where every kid born post-2003 has their face from morning to night.



While these two youth-oriented robots have a bit different market (Mindstorms can be built into anything, Play-i bots are prebuilt and can have added accessories) its the user experience of Play-I that is going to trump the industry (if we can even call children’s robots an “industry”).



You can choose from 2 Play-i robots: Bo and Yana. Bo has 3 built in, motorized wheels and a functional “head” that can be added onto with accessories that can make him accomplish many tasks. “Bo is an explorer. Bo is playful and curious. Bo loves going on adventures and making new friends. As you play together, Bo learns new skills and becomes a more capable robot. Together, there's no stopping where you and Bo can go.” I’m honestly not sure what Yana does, but she has built in sensors that can tell what the world is doing around the especially cute robot, and communicate with Bo.



Play-i’s programming user experience can be altered from a super-simple-game-like interface into full, legitimate coding. As your kids get more programming inclined, they can go to the next level of coding, and thus be able to unlock more advanced functions.