Pirated Content Still the Scourge of the Entertainment Industry

Pirated content still runs rampant. In a recent survey conducted by YouGov, 69% of those asked believe that viewing pirated movies, TV series or live sports is illegal, yet 32% of them said they watch it anyway.

Those surveyed were told that watching pirated content could result in creators losing money that would be dedicated toward future video content. However, 39% of consumers said that this knowledge has no effect on the amount of pirated video content they want to watch.

“The negative impact that piracy has on the content creation industry extends much further than lost revenue,” said Lawrence Low, vice president of business development and sales, Irdeto. “Piracy deters content creators from investing in new content, impacting the creative process and providing consumers with less choice. It is becoming increasingly important for operators and movie studios to educate consumers on the tactics employed by pirates and to further promote innovative offerings that allow consumers to legally acquire content."

What the survey did not address was the risk consumers run in downloading pirated content that may be riddled with malware.

Source: Info Security