Microsoft Surface RT ad jabs at Apple iPad (VIDEOS)

The newest ad spot from Microsoft has a bit of fun at Apple's expense. This seems to be the overall anti-iPad approach that Microsoft has embarked on, but they are not alone in poking fun at the competition as we have seen similar ads from others in the past.

The ad, which displays a Surface RT tablet and an iPad side-by-side, highlights both pricing and size differences between the two products; making sure to play up the differences in an amusing way, like the kickstand feature which the iPad lacks and demonstrates such with it flopping over backwards.

Mac Rumors elaborates further in that Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad's lack of an integrated kickstand and keyboard; as mentioned above, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage.



Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month.

As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August.